I help B2B brands publish smarter content

  • Content strategy

    I help B2B SaaS teams audit existing content, build messaging frameworks, and create strategic briefs that align content to customer needs and business goals.

  • Articles and blog content

    Thoughtful, research-backed articles that educate your audience and support your funnel. From short-form posts to SEO- and AEO-optimized pillar content, I write pieces that clarify complex topics.

  • Case studies & customer stories

    Turn customer wins into compelling stories. I handle interviews, strategy, and writing to create case studies that showcase real results and help prospects see themselves in your product.

  • Thought leadership ghostwriting

    I help B2B SaaS leaders, founders, and CEOs share their voice without the writing burden. I ghostwrite articles, LinkedIn posts, and thought leadership content that sounds like them.

  • Email sequences & messaging

    Onboarding, nurture, and trial emails that guide users from interested to activated. I design and write email journeys and in-app messaging that feel helpful and support your product-led growth motion.

  • Conversion copy

    Landing pages and sales copy that connect features to outcomes. I write conversion-focused messaging for product pages, feature launches, and lead magnets that move prospects through your funnel.

Let's collaborate

Clients

Work samples

Testimonials

“In addition to consistently delivering high-quality work on time, one of Jake's greatest strengths is his eagerness to collaborate at every stage of the process. His collaborative approach ensures a superior end result by helping him deeply understand your content goals, target audience, and desired outcomes. Furthermore, Jake has extensive, first-hand knowledge of the IT, software development, and collaboration spaces, giving him a strategic edge in bringing content to life and connecting it with the intended audience.”

-Jake Brereton (LaunchNotes)

“Jake consistently delivers high-quality, SEO-optimized articles that not only meet our content needs but also help boost our online visibility. His writing is clear, engaging, and perfectly tailored to our audience. Moreover, Jake always delivered on time, making him an incredibly reliable asset to our team. I highly recommend him to anyone needing a talented and dependable copywriter!”

-Angel Funes (Partner Hero, Horatio)

“Jake is a fantastic writer to work with. Not only is he knowledgeable about a wide range of topics related to startups, he's so easy to communicate with, delivers on time, and always goes above and beyond the brief. I'd highly recommend Jake to any businesses looking to grow their audience with blog content.”

-Melanie Broder (Startup Stockpile / Unitel)

“I've worked with Jake remotely for several years. Jake is a dream to work with. His bright, positive, and can-do attitude supports his well-researched posts that are always meticulously written and on time. As an editor, if I don't understand the context of something he has written based on his experience in the field, nothing is too much trouble for him to explain the full picture to me. I must say, I really enjoy working with Jake and his many contributions.”

-Jane Oriel (TestLodge)

Frequently Asked Questions

  • I work with small to medium-sized SaaS businesses that want to level up their content game. You might not have a marketing person, or your marketing team might need some additional help.

    I’ve been lucky to write for brands like Atlassian, Help Scout, Freshworks, PartnerHero, and more.

  • I’m not just a writer. I’ve worked in the trenches of tech companies, small and large. I take that experience and apply it to my business.

    If you were to ask my current and previous clients what they like about working with me, I imagine they would tell you I’m easy to work with.

    You get clear communication, fair pricing, and on-time deliverables.

  • I price based on outcomes and the value delivered, not word count or hours spent.

    • Monthly strategy and execution retainers start at $2,500

    • For one-off projects, I charge a flat fee starting at $850, depending on scope and project type.

    • If I’m involved in strategy and creating a brief, I charge an additional $250.

    • If it's our first time working together, I charge a $500 onboarding fee. This covers product/competitive research and developing an understanding of your brand voice, team, and working process.

  • The sooner you submit revision requests, the better, as the project is still fresh in my brain.

    I ask that revision requests be delivered within 30 days of the draft submission.

    If revision requests are submitted more than 30 days after delivery of a draft, I will consider the project complete. Any additional revisions at that point will be treated as a separate project, for which I will provide an estimate and timeline.

  • For one-off projects, I will deliver a draft within two weeks after receiving all deliverables.

    For retainer clients, I will deliver drafts by the end of the month.

  • For monthly retainers, I send the invoice on or around the 1st of each month.

    For one-off projects, I invoice once I submit the draft.

    Payment is due within 30 days. Late payments are subject to a 5% late fee.

  • Here’s a complete list of tools I use to operate my business and create high-quality content that ranks:

    • Google Docs: Content drafts and collaboration

    • Notion: Project management

    • Bonsai: Contracts, invoices, scheduling

    • Clarify: CRM and call recorder

    • Grammarly: Proofreading and spell-checking

    • Claude: Outline creation, synonyms & rephrasing, thinking partner, style checks

    • Perplexity: Research and finding stats

  • AI can be an effective tool for conducting research and workshopping ideas. I use AI to help refine structure and clarity. I see it as a tool to enhance my work, not replace it.

    AI detection tools are not always reliable. While I ensure my writing is high-quality and original, if needed, I’m happy to make adjustments to align with specific guidelines on AI use.

    My focus is on creating high-quality content that humans love to read, and that search engines and LLMs can easily find.

  • Yes, I’ll send a very simple contract to sign prior to getting started.

  • To stay focused and productive across client projects, I typically keep communication to email and Google Docs comments.